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Source: VinePair · July 30, 2026

Jameson Announces Partnership With the NFL, Replacing Diageo As Official Spirits Sponsor

Jameson Irish Whiskey will replace Diageo as the official spirits sponsor for the National Football League (NFL). On Thursday, Jameson announced that parent company Pernod Ricard inked a multiyear deal with the NFL, handing exclusive marketing rights at certain national and…

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