Total bev-alc dollar sales accelerated 6.8% week-over-week (WoW) in off-premise channels in the first week of April as consumers celebrated Easter early, according to NIQ’s latest weekly report.
Source: Brewbound
NIQ Weekly Scans: Easter Boosts Bev-Alc Sales +6.8% WoW; Wine Benefits Most From Holiday
Total bev-alc dollar sales accelerated 6.8% week-over-week (WoW) in off-premise channels in the first week of April as consumers celebrated Easter early, accord