Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans

Off-premise beverage-alcohol sales took an “expected” nosedive following the Fourth of July, according to market research firm Circana’s latest weekly report. Dollar sales declined 21.4% week-over-week (WoW) for the week ending July 12. Year-over-year (YoY), dollar sales…

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