The Celebrity Spirits Boom Is Over. Long Live Dead Celebrities.

The celebrity spirits boom has almost certainly come to an end. If there was a gold rush from 2017 — when Diageo bought George Clooney’s Casamigos for some $1 billion — until, say, 2024, an era when pretty much any celebrity (Michael Bublé? Terry Bradshaw? Elon Musk?!) could…

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