BevNET Live NYC 2026: Athletic’s Bill Shufelt, THC Beverages, and the Forces Reshaping the Drink Industry

As category definitions shift and consumers reconsider what, when, and where they want to drink, BevNET Live NYC 2026 (June 10+11) will bring together some of the industry's most consequential voices – including Athletic Brewing co-founder and CEO Bill Shufelt and a panel of…

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