Beyoncé takes full control of SirDavis whisky after buying out Moët Hennessy

Beyoncé has taken full ownership of SirDavis American Whisky, ending Moët Hennessy's involvement less than two years after the brand's launch. The move comes as LVMH continues to reshape its drinks division following a prolonged downturn in Cognac and Champagne sales. The post…

Read the full story at The Drinks Business →

This is an aggregated headline. Full reporting and analysis lives at the source. Package Store credits and links the original publication on every aggregated story. See our editorial standards for how we handle sourcing.