‘People are drinking differently today,’ says Australian Vintage CMO
Small format wines are nothing new. But thanks to an "innovative" approach and bold branding, Poco Vino is satisfying a market segment whose needs "have never been stronger", explains Emily Harper, chief marketing officer at Australian Vintage. The post ‘People are drinking…
Read the full story at The Drinks Business →
This is an aggregated headline. Full reporting and analysis lives at the source. Package Store credits and links the original publication on every aggregated story. See our editorial standards for how we handle sourcing.