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Source: The Drinks Business · July 22, 2026

Tequila growth trend fuelled by novelty, exoticism, provenance – and millennials

Tequila is outgrowing its reputation as a party drink and becoming a serious, collectible category, one expert has told the drinks business. The post Tequila growth trend fuelled by novelty, exoticism, provenance – and millennials appeared first on The Drinks Business.

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