‘The only way to build a wine brand is by making fewer bottles than the market needs’

Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner and winemaker at Argentina’s Familia Zuccardi, says, you cannot afford to be complacent. Arabella Mileham reports. The post ‘The only way to…

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