“The only way to build a wine is by making fewer bottles than the market needs”

Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner/winemaker at Argentina’s Familia Zuccardi, says, you cannot afford to be complacent. Arabella Mileham reports. The post “The only way to build a…

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