UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

If there’s ever a good place to make a pitch that a drinks brand is about hedonism, it would be at Tales of The Cocktail, the U.S. bar industry’s biggest event, which took place in New Orleans last month. What’s surprising is that the pitch came from a non-alc brand.

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