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Source: Brewbound · August 17, 2026

Sazerac Acquires Au Vodka, Adds UK’s Top-Selling Vodka RTD to Portfolio

Sazerac has signed a binding agreement to acquire Au Vodka, a top-selling ready-to-drink (RTD) canned vodka brand in the UK. The deal continues the Fireball owner’s two-year buying spree and marks its largest push yet into the UK market.

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