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The VinePair Podcast: We’re Looking for Wine Marketers in the Wrong Places

For years, members of the trade and the press have wondered why the wine industry is so slow to adapt to new marketing strategies. Wine marketers continue to re

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For years, members of the trade and the press have wondered why the wine industry is so slow to adapt to new marketing strategies. Wine marketers continue to rely on the same playbooks and limit their outreach to legacy publications. Why can’t they be more nimble? While discussing the topic with …

Source: VinePair

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