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Diageo names John O’Keeffe as North America CEO

Thu, 02 Apr 2026 11:16:52 +0000

Johnnie Walker owner Diageo has appointed John O’Keeffe as its North America president and CEO to replace Sally Grimes The post Diageo names John O’Keeffe as North America CEO appeared first on The Spirits Business.

Source: The Spirits Business

IWSR: spirits ‘worst performing’ category in 2025

Thu, 02 Apr 2026 10:36:34 +0000

Total beverage alcohol volumes fell by 2% in 2025, with spirits suffering the biggest value drop, according to IWSR data The post IWSR: spirits ‘worst performing’ category in 2025 appeared first on The Spirits Business.

Source: The Spirits Business

High fidelity blend: Traveller Whiskey

Thu, 02 Apr 2026 10:21:33 +0000

Chris Stapleton has teamed up again with Harlen Wheatley, the master distiller of Buffalo Trace Distillery, to amp up the volume of Traveller Whiskey The post High fidelity blend: Traveller Whiskey appeared first on The Spirits Business.

Source: The Spirits Business

Season’s best: The SB Spring Blind Tasting 2026 results

Thu, 02 Apr 2026 09:13:31 +0000

As the weather warms up in the Northern Hemisphere, we look at the best spirits with which to greet the sunshine The post Season’s best: The SB Spring Blind Tasting 2026 results appeared first on The Spirits Business.

Source: The Spirits Business

The best (of the worst) industry April Fool’s jokes 2026

Wed, 01 Apr 2026 11:55:01 +0000

We’ve rounded up 10 of the best drinks industry pranks that have been doing the rounds this April Fool’s Day The post The best (of the worst) industry April Fool’s jokes 2026 appeared first on The Spirits Business.

Source: The Spirits Business

Johnny Depp moves into spirits with Three Hearts Rum

Wed, 01 Apr 2026 11:30:39 +0000

Pirates of the Caribbean actor Johnny Depp has entered the spirits industry with a Caribbean rum brand called Three Hearts The post Johnny Depp moves into spirits with Three Hearts Rum appeared first on The Spirits Business.

Source: The Spirits Business

ASA bans Sazerac’s Fireball ad for promoting doubles

Wed, 01 Apr 2026 11:26:41 +0000

The UK’s advertising watchdog has banned a bus poster for Sazerac’s Fireball whisky liqueur over its link to excessive drinking The post ASA bans Sazerac’s Fireball ad for promoting doubles appeared first on The Spirits Business.

Source: The Spirits Business

Angel’s Envy sees double with cask strength whiskeys

Wed, 01 Apr 2026 11:01:01 +0000

Bacardi-owned Angel’s Envy has brought back its Cask Strength Bourbon alongside the debut of a 10-Year Cask Strength Rye The post Angel’s Envy sees double with cask strength whiskeys appeared first on The Spirits Business.

Source: The Spirits Business

US whiskey exports to EU plunge 35% in 2025

Wed, 01 Apr 2026 10:28:41 +0000

Exports of US spirits declined by 3.8% last year, driven by a double-digit drop for American whiskey in Europe, Canada and Japan The post US whiskey exports to EU plunge 35% in 2025 appeared first on The Spirits Business.

Source: The Spirits Business

Ex-Casamigos CEO creates Por Qué No RTDs

Wed, 01 Apr 2026 10:26:49 +0000

Beverage Management Group, led by former Casamigos Tequila CEO Lee Einsidler, has launched a ready-to-drink brand called Por Qué No The post Ex-Casamigos CEO creates Por Qué No RTDs appeared first on The Spirits Business.

Source: The Spirits Business