The VinePair Podcast: The Era of Spiked Sports Drinks Is Upon Us

Today on the “VinePair Podcast,” Adam, Joanna, and Zach unpack Constellation’s purchase of spiked sports drink brand SpikedAde. Is the drinks giant aiming to grab a share of a small — albeit booming — category? Who is the target demographic for spiked “Ade” drinks? How pervasive…

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