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Home Monday · October 19, 2026
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Source: VinePair · October 6, 2026

Constellation Acquires SpikedAde for $75 Million as Boozy Sports Drink Segment Booms

On Tuesday Constellation Brands announced its acquisition of SpikedAde, one of the leading ready-to-drink (RTD) beverages in the growing boozy sports drink segment. Constellation agreed to a payment of $75 million for 100 percent ownership of the fast-growing brand, though…

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